Crowds leaving the Olympic Games last night were subject to
a guerrilla campaign by workers' rights charity War on Want lambasting sponsor
Adidas for its treatment of Cambodian workers.
War on Want projected a 65-foot high image on to a building
overlooking the Olympic Park which showed the Olympic sponsor’s logo with the
word "exploitation" replacing the brand name, and featuring the
slogan "not ok here, not ok anywhere”. The projection was followed by a
slideshow explaining the campaign against Adidas, as 80,000 people left the
Olympic Stadium following the men’s 100m final which was won by Usain Bolt.
Murray Worthy, War on Want’s sweatshops campaigner, said:
“Adidas are making millions, yet the workers who produce their clothes have to
skip meals just to get by. This is exploitation. It wouldn’t be OK for Adidas
to do this in the UK and it shouldn’t be OK anywhere else. Adidas must ensure
that workers are paid enough to live.”
The charity has accused Adidas of paying Cambodian workers
£10 a week basic pay and forcing them to work overtime.
Adidas has not responded to the campaign's latest action. A
spokesman for War on Want said that more than 500 people tweeted their support
for the campaign.
View the video of the projection below:
Source: civil society
No comments:
Post a Comment